Rossmann CLUB Czech Republic

In recent years, BOSTON has had the great pleasure of co-creating exceptional loyalty campaigns for customers of the ROSSMANN network in the Czech Republic. Our 2022 and 2023 campaigns were highly acclaimed by both adults and the youngest participants of the Rossmann CLUB program – all thanks to meticulously designed cosmetic bags that combined functionality with unique design.

In 2022, we created a collection of cosmetic bags that perfectly matched the needs of women who value style and practical solutions. Among the models were classic black cosmetic bags with elegant gold lettering, transparent pouches in shades of pink, and lace patterns that instantly became bestsellers. The campaign was extended until June due to overwhelming customer interest!

The next edition of the campaign in 2023 was a true hit – this time, we designed and produced in China cosmetic bags with plush toys for the youngest customers. These charming sets gained many fans and significantly increased the average shopping cart value.